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Ontario's Enhanced 18-Month Well-Baby Visit

Developed by experts in child development at McMaster University, this program provides healthcare professionals access to certified online learning programs, resources, and communities related to Ontario's Enhanced 18-Month Well-Baby Visit.

Targeting receptionists and nursing staff

Hi, Lately we have been considering targeting practitioner office receptionists and nursing staff for the 18 Month Enhanced Well Baby Visit promotion. In the past 1-2 years we have sent out invitation to all practitioner offices in our area and have met with approx. 65% of them to discuss the 18 month visit. Now we are in round two and are looking to try and meet with those practitioners that we did not have an opportunity to meet with the first time. We contacted their offices by phone and faxed another invite but have had no response. We are now thinking of changing direction and targeting specifically the receptionists and nursing staff, since the receptionists are often the gate keepers and the nurses are often the once doing the screening. Has anyone used this kind of promotion approach or does any one have any thoughts on this?
  • Hi Charla, I think this is a good idea because we know that RNs are often involved in the 18-month visit in some capacity.  Also, receptionists are the gatekeepers and they are very important in terms of ensuring all 18-month olds are being booked for their appointments, rescheduling the ones that are cancelled, and potentially handing out the NDDS to families when they check in.  You might want to try getting through to the RNs, and through them getting to reception.

  • Hi Charla,

    Our health unit has also been discussing reaching out to office RNs and Admin staff to discuss the visit prior to targeting physicians. Did you have any success with this approach?

    -Cailin MacMillan
  • In reply to Cailin MacMillan:

    Hi Cailin, after the low response rate to our follow-up we have decided to go another direction. We have created a central referral fax form which we are just starting to promote within our community. We have yet to see what the uptake will be. I did find in the past however, that when doing presentations to clinic/office staff it is often the nurses and support staff that have the most questions and also often are the one's spearheading us visiting. Another strategy that we are trying this time around is "email". Our local hospital is willing to do an "email blast" out to all of our physicians with an invitation to meet with us. Email address seem to be the hardest to obtain, so I hope this works! Good luck.